Raising Capital: The Ultimate Strategic Guide to Funding Your Startup
Raising capital is a sales job. And for most of us, selling is hard. But with the right approach—the knowledge, tools, and mindset—it doesn’t have to be. Even if you’ve never sold a thing and the idea of it unnerves you, you can learn to sell investors on your idea, your team, and yourself. This is a guide to raising capital drawn from my first- and second-hand experience, and from the experience of veteran investors…