Raising capital is hard. Nothing is more daunting to most entrepreneurs. And for good reason. It’s a time-consuming process shot through with rejection and, inevitably, self doubt. But capital is the lifeblood of business. If you can bootstrap on organic revenue, great. Do it. But most technology companies—particularly high-growth, high-technology companies—need years of outside capital to reach profitability. So let’s talk about how to get it. Sales, Not Marketing. Many of you don’t want to…

As we plunge into 2023—amid rate hikes, market turbulence, inflation worries, tech-industry job cuts—it feels like it’s a good time to talk about raising capital. By “raising capital” we mean finding investors—individuals and venture capitalists—to put money into your company in exchange for equity. It’s an interesting time to pursue investors. The economy is awash in uncertainty. And ordinarily that would cause investors to slow down, stop cutting checks, hide in a dark room and…