The Idea Maze
Startups are about speed. Speed beats incumbents. But speed alone rarely wins and it never endures. Truly successful startups—ones that win, grow, and stick around—also require slow, careful thinking. It’s great ideas plus speed that make startups so powerful. A handful of big ideas have become ubiquitous in Startup World as frameworks for understanding that kind of entrepreneurship. These are ideas like Increasing Returns, The Innovator’s Dilemma, software eating the world, reasoning from first principles,…